What criteria do you use to qualify leads?

Effective lead qualification criteria include Budget (can they afford it?), Authority (are they the decision-maker?), Need (do they have the problem you solve?), Timeline (when do they need a solution?), and Fit (do they match your ICP?).

Additional signals strengthen qualification: engagement level, company size, industry, current solutions used, and urgency indicators like recent website visits or demo requests. A chatbot can ask these questions conversationally and score leads automatically based on responses, replacing subjective judgment with an objective, repeatable framework.