What are the 5 requirements for a lead to be considered a qualified prospect?

The five requirements for a qualified prospect are:

1. Budget – Can they afford your solution?
2. Authority – Do they have decision-making power or direct influence?
3. Need – Do they have a specific problem your product solves?
4. Timeline – Are they ready to act within a reasonable timeframe?
5. Fit – Do they match your ideal customer profile (industry, company size, use case)?

This framework, known as BANT+Fit, ensures sales teams focus only on prospects likely to convert, rather than chasing every form submission.