Is WhatsApp automation illegal?

WhatsApp automation is legal when using the official WhatsApp Business API and following Meta's policies. You must get opt-in consent before messaging users, use approved message templates for outbound marketing messages, avoid spam or unsolicited bulk messaging, and comply with local data protection laws like GDPR.

Illegal automation involves using unofficial third-party tools that scrape WhatsApp Web, bypass Meta's systems, or send spam without consent. Using the official API with a legitimate business purpose—customer support, order updates, lead qualification—is fully legal and encouraged by Meta.