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How can chatbots be used for marketing?

Chatbots enhance marketing in six ways:

  1. Lead capture – Replace static forms with conversational experiences that convert 45-60% of users
  2. Lead qualification – Ask strategic questions and score prospects automatically before handing them to sales
  3. Product recommendations – Guide users to relevant products through interactive quizzes based on preferences
  4. Cart recovery – Send WhatsApp or SMS reminders for abandoned carts with personalized offers
  5. Campaign engagement – Run interactive quizzes, contests, and giveaways that collect first-party data
  6. Personalized follow-ups – Segment users based on chatbot responses and send targeted nurture sequences

Marketing chatbots achieve 45-60% engagement rates, compared to email's 20-25% open rate, because they respond instantly and reduce user friction.