Can I automate WhatsApp Business?

Yes, you can automate WhatsApp Business at two levels.

Basic automation (free)

The WhatsApp Business App offers greeting messages, away messages, and quick replies. These are pre-written responses triggered by time or shortcuts. They work for very small businesses with low message volume.

Advanced automation (API + builder)

For chatbots, conditional flows, AI responses, CRM integrations, and broadcast messaging, you need the WhatsApp Business API plus an automation tool. Popular tools include Typebot (open-source, visual builder), Wati (marketing suite), and ManyChat (multi-channel). These let you build flows that qualify leads, answer FAQs, book appointments, and send order updates automatically. Pricing ranges from free tiers (Typebot offers 200 chats/month) to enterprise plans.